One of Israel’s largest alcohol distributors, Akkerman wished to overhaul their brand to target a cooler, edgier demographic. The brand concept started by iconizing the company’s three key markets of wine, beer, and liquor – which were echoed in the animated logo. The visual language paired the icon for each market with its own color, human character, and type of drinking glass, creating distinctive sub-brands.
Created during my work at Render
